The Referral Engine BookI’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!)

I’ve also posted some ideas on the subject over at American Express OPENForum and thought I would share the entire series with you here?

Want to learn more about building a referral engine? Read these articles:

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Michelle Hunt

    The key for us to continually achieving referrals, or I suppose what is the backbone of them is the high level of service which we provide our customers and the experience and expertise which we bring to them.
    From consultation, development, to implementation and support, we work with our customers so that they get the most from their business management solution.

    • That’s the key for anyone really – you have to deserve referrals first – in fact I often tell people to go to work on improving the customer experience rather than implementing some new referral campaign and they might see better results automatically.