Google Analytics, is a great, free tool to help you better understand where you traffic is coming from, what keywords are generating traffic and even how your landing pages are converting. (I’ll be doing a podcast on this soon!)

Google recently revamped the tool and now it’s even better.

Here are some of the improvements:
* Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
* Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
* Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
* Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Some great resources:
Google Analytics Blog – Official Google blog from the Analytics team
Conversion University – Articles on traffic and conversion
Free 7 day Google Analytics mini-course

And, on a related noteGoogle purchased Feedburner (the leading blog and podcast RSS metrics provider) and will certainly be looking to create a one source for web metrics tool that includes RSS feeds. Should be interesting. What a success story for the folks at Feedburner too.

So, how are you tracking your leads and conversions? Are you?

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • New User Interface is very attractive, and certainly its easy to deal with different reports than in the earlier version. Google also has improved some of its capabilities such as site overlay.

  • John Jantsch


    Yes it’s much more user friendly – I’ll check out the goal setting feature a little more

  • I’m still trying to get familiar with the new layout 🙁 I honestly don’t use analytics as much as I use awstats. Google makes the stats look pretty tho, so it’s all worth


  • I love the new layout. It’s much easier to find the information I want. In fact, I was just looking at my stats before I came here and saw your post!

  • I love the new layout. It’s much easier to find the information I want. In fact, I was just looking at my stats before I came here and saw your post!


  • Hi John!

    I love the new Google Analytics. I have set it up for a number of clients since they revamped it and they are all enjoying the functions of the program.

    I personally love the goals tracking. I’ve been using it to track how many people click to a specific offer and if they follow the path I hope they do. It works!

    Thanks for posting the extra resources on it – I’ll be sure to check it out.

    Erin Blaskie
    Business Services, ETC

  • I am amazed to find out what I didn’t know after using this. I am now addicted though, I check it every day expecting to see great results.

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