My SocialBios About Us Page on Facebook

As Facebook Pages become a standard business and branding tool marketers are getting much more sophisticated with how they present their information on Facebook.

One element that I don’t see much movement in though is the typical About Us kind of page that we’ve all grown familiar with on most Web sites. (You should probably check out – How to Turn Your About Us Page a Social Beast – to see what I mean by a typical About Us page)

Facebook offers up the standard Info tab, but I have to say, there’s not much to it and you can’t really tailor the information for impact or sharing.

SocialBios, a service that allows you to create About Us pages that make it easy for people to cross reference all of your social connections, just added a Facebook About Us page feature that offers some interesting functionality.

Once you have a SocialBios account you simply click on the For Facebook tab and allow the app access to your Facebook Page. Then you go to the SocialBios app and install it just like any other app.

Once the app is installed you should see an About Us tab (you may have to click see more). You can move the tab up a few notches so that it more prominent if you like.

The thing I love about the SocialBios tab is that now someone can click on your About Us page and not only see common Facebook connections, but also Twitter, LinkedIn and Foursquare. If you like you can put your entire staff on the page and people can better understand who you know that they know – an increasingly important part of the trust building equation. (You can see my Facebook About Us Page here)

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • I b*tched about it (not publicly) when they removed that from personal profiles, because you could check out people who sent friend requests that way before accepting them (depending on their account settings of course, and most was wide open). Now you can’t see anything, but not becos nobody has anything there.

    I think this is the one feature that facebook removed without proper research into WHY they were doing it. I mean it just worked..

  • Not a bad solution for those who don’t know how or can’t afford to pay someone to create a custom “about us” page but it seems a bit limiting in what you can add to the page. The standard “info” tab needs reworking for sure, but for now adding an about page tab — either custom or using SocialBios — is the way to go.

  • GJudy

    I am all about the opportunity for tabs. I work with other platforms than the one you suggest. One techy thing to remember is the FaceBook policy that these tabs are iframes. The search engine spiders don’t see iframes. So, for seo, make that little box that FB gives you the big social beast, then go forging ahead with appropriate tabs for your FaceBook community when they arrive. Add valuable content on your wall about the useful information in the tab.

    FB wasn’t being contrary when the iframes policy was set; its all about bandwidth. The iframe is hosted somewhere else saving Facebook bandwidth. This strengthens the system and actually gives us more autonomy

    Thanks for all you do.


  • Great idea. Even Google Profiles has implemented this idea to an extent and it seems like it would be so easy to build.

  • Very nice post. I totally agree. If businessmen are maximizing social media these days, Facebook should also provide the “About us” page that would let the people know more about companies and it would definitely help in filtering frauds. At least, with that page, hopefully, a lot of people would determine which ones are trustworthy.