Marketing Podcast with Sally Hogshead
Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the world.”
My friend Sally Hogshead has spent the last few years inventing a test that flips this notion around to help participants learn instead “how the world sees you.”
You can dive deeply into this idea in her latest book How the World Sees You – Discover Your Highest Value Through the Science of Fascination.
The building blocks of Hogshead’s approach are what she calls archetypes. These 49 elements make up your core “advantages” and give you insight into the best way for you to operate in the most authentic way.
How The World Sees You also introduces the concept of a personal anthem based on your personality advantage. This 2 or 3 word tagline can become your filter for how you make decisions that are right for you.
Listen to the interview linked above and hear Sally break down my personality type and anthem.
I believe this type of assessment and introspection is invaluable for business owners or anyone that interacts with other human beings. (How’s that for a broad statement!)
I also believe that this is an idea that could prove valuable to bring to your clients. Helping them understand their unique value could prove to be one of the best gifts you can give them.
