Why How the World Sees You Matters

Marketing Podcast with Sally Hogshead

Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the world.”

How the World Sees YouMy friend Sally Hogshead has spent the last few years inventing a test that flips this notion around to help participants learn instead “how the world sees you.”

You can dive deeply into this idea in her latest book How the World Sees You – Discover Your Highest Value Through the Science of Fascination.

The building blocks of Hogshead’s approach are what she calls archetypes. These 49 elements make up your core “advantages” and give you insight into the best way for you to operate in the most authentic way.

How The World Sees You also introduces the concept of a personal anthem based on your personality advantage. This 2 or 3 word tagline can become your filter for how you make decisions that are right for you.

Listen to the interview linked above and hear Sally break down my personality type and anthem.

I believe this type of assessment and introspection is invaluable for business owners or anyone that interacts with other human beings. (How’s that for a broad statement!)

I also believe that this is an idea that could prove valuable to bring to your clients. Helping them understand their unique value could prove to be one of the best gifts you can give them.



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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Melanie

    Hi Guys – great podcast. I got so much out of this and am excited to take the free assessment but the link does not work? I tried going straight to the website and enter the ducttape code but this failed too?

    • Hey all – link is fixed now – click away!

  • Corey

    Hi Melanie, I’m part of Team Fascinate. So sorry that the link isn’t working. You can take the assessment at http://www.howtofascinate.com/you ­čÖé

  • Pretty neat – I’ve done the Myers Brigg test I think way back when. Can’t remember the results for the life of me though lol.

  • Kelly Cameron

    This was fabulous! I took the assessment and I can’t believe how strongly it spoke to me. What a gem! Great interview and thank you for connecting us with Sally’s work!

    • Thanks Kelly – you’ll love Sally’s book too as it goes even deeper

      • Kelly Cameron

        I’m still floored.
        And, very much looking forward to following Duct Tape Marketing now. Being in a particular industry it’s easy to do what everybody else is doing -I appreciate your site and podcasts aimed at multifaceted business aspects that help entrepreneurs think outside the box. Definitely on my regular read/listen list now. Thank you!