Thursday is guest post day here at Duct Tape Marketing and today’s guest is Steve Aedy – Enjoy!

5780578430_fb473e636bGreat writers know a thing or two about how great writing is done. After all, that’s their job. For you, the business owner or marketer who needs to do some writing, it’s helpful to know what counts for your particular needs.

I Think, Therefore I Have a Headache

Blogging for business is not like writing a great novel. It’s about getting to the point in as few words as possible. That means thinking, which is painful and annoying, but you have to do it.

“I have only made this letter longer because I have not had the time to make it shorter.” (Letter 16, 1657) – Blaise Pascal, The Provincial Letters

KISS: Keep It Short & Simple

Blog posts are “quick reads” and are often skimmed for key points by people who are very busy. Respect that fact. Format your work with headings and bullet points. Keep your word count at or below 500 words. This is truly a case of “less is more”.

“Use the time of a total stranger in such a way that he or she will not feel the time is wasted.” – Kurt Vonnegut Jr.

Ham and Eggs Beats Eggs Benedict

Great authors know that simple is better, fewer words beat lengthy prose and it’s more important to not be misunderstood than to try and make yourself understood with a lengthy explanation.

“To write well, express yourself like the common people, but think like a wise man.” – Aristotle

“Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.” –  George Orwell

“The most valuable of all talents is that of never using two words when one will do.” – Thomas Jefferson

Ready, Fire, Aim

A business blog post has a specific target to hit. That target doesn’t always have to be a sales pitch or an attempt at customer retention. Sometimes, that post is just a statement of how your business does business or some other non-sales theme. The point is, write your blog post freely, then edit it to conform to your main point, which you discovered while writing it.

“I write to find out what I’m talking about.” – Edward Albee

“How do I know what I think until I see what I say?” – E.M. Forster

Procrastinate Later…

This brings you to the most important point: write. Procrastination never helps, when it comes to writing. Despite the fact that what you start out with is less than perfect, write. Put down everything you can, then go back and cut out the fluff.

“Don’t get it right – get it WRITTEN!” – Lee Child

The Benefits of “Quick and Dirty”

Avoid the trap of “perfection”. Yes, you do want what you write to be good, but the beguiling temptation to craft exceptional prose is a time waster. This is NOT a novel, nor an excerpt thereof. Make it good and stop.

“Don’t try to be different. Just be good. To be good is different enough.” – Arthur Freed

Summing Up

The Marine Corps of the United States has a proven method of getting a point across to recruits:

  1. I’m gonna tell ya what I’m gonna tell ya.
  2. I’m gonna tell ya.
  3. I’m gonna tell ya what I told ya.

Use this formula when crafting a blog post. After all, I told ya I was gonna tell ya what counts, right?

aedyAbout the Author:

The article was written by Steve Aedy, who is a staff writer for Fresh Essays – a company that provides online paper writing service and editing help. He likes to write on social media, small business and education related topics. Follow him on Google+.

Join Our Content Community
Please leave this field empty.

First Name

Last Name

Your Email (this will be your username)

Password (at least 8 characters, 1 number, 1 upper and lowercase letter)

Already a member? Log In

  • Sadie-Michaela Harris

    Say it, say it and say it again is the version of The Marine Corps saying that my train the trainer 1st class taught me 🙂

  • I don’t agree with the point Keeping it short. Blogging for business is for the long run. Posts of 2,000+ words get a lot more attention over time that the short posts.

    For your business it is better to write 2 times a good and longer posts than every day ‘short’ (< 400 words) posts.

    See this interesting posts with stats of Neil Patel

  • While no specifically germane to the topic, it is also very important, when out-sourcing writing jobs to freelancers for example, make sure you know exactly what you want and make those expectations clear to the writer from the get-go. Give them ample sources, links, etc. about your company so that the first draft submitted can be as close to the final draft as possible.

    • SteveAedy

      Agree. I think it’s a good idea to check out the website/blog you are going to write for (if possible). Writing style matters as well.

  • Thanks for the post Steve! I agree with you, and I also agree with the comments already on this post. The length of the post depends on the content and your audience.

    Longer posts do seem to be more popular on our blog, simply because our audience is SMEs who may have no knowledge of email marketing. We also find short and snappy articles, such a ‘Top Tips are very successful, because they can be easily shared and taken in.

    Thanks again!

  • Top Business Opportunties

    1. Blogging for business is for the long term. Messages
    with more than 2000 words,
    much more attention to the time for the short

  • Well, everybody has its own thoughts and ideas. Yeah, maybe writing blogs as short, but make sure you put it up directly to the point. This article simply discussed how you put up a business blogs in a simply and effective way.

  • Lester Smith

    I was going to share this article on Facebook, Twitter, and Google+, but after looking at the Fresh Essays site I just can’t promote it. What’s the point of pursuing an education if you just pay somebody else to do the work for you? I don’t want a society of doctors, lawyers, or even business writers who got their degrees based on someone else’s work. Great business writing also requires ethics.

    • SteveAedy

      Moira Allen: “But once your writing becomes the basis of your living, you are no longer free. You don’t have a choice— – you MUST find projects that bring in income, and generally, these projects have very little to do with love.” It’s more about single moms that try to get the secondary education than layers and doctors so I don’t think that society is in a real danger.

      • Lester Smith

        How is buying an essay and submitting it as your own different from hiring someone else to take a test for you? Both are break a bond of trust that a degree or a license means you actually mastered the material. This goes beyond ghostwriting for cash. It’s an ethical transgression.

  • Richard Pearce

    500 words or less seems to be good length to shoot for in general – as long as it provides enough useful information on the subject.

  • I agree Steve. There has to be a meaningful communication in as fewer words as possible, Simplicity is the key to unlock the doors to send the message across without putting in much time and efforts for business writing.

  • Steve, I agree that in this short attention span era, brevity is very important to get your message read. I do, however, enjoy a detailed posting occasionally if it is in a subject area in which I have a high interest. A mixture of the two works for me. Look at how Seth Godin does his blog. Some postings are short, sweet and to the point. Some postings are long and analytical. There’s room for both.

  • dsliesse

    I agree, to a point, that perfection is not necessary. I read a lot of blogs, though, and I can say that every spelling error detracts from the credibility of the writer. Don’t write “loose” when you mean “lose” (my current biggest peeve). When the following word starts with a consonant use “a” instead of “an”. We all learned this stuff in second grade, if not earlier, and it does matter!

  • Thank you. I am learning so much in this post.

  • Newton Moses

    That post is really helpful. I love the quote “how do I know I think until I see what I say”

  • Newton Moses

    I also agree that when writing a blog post, you should keep it short as simple as there is no need of using two words when one can do.