One of the great things about small businesses is that they can do little things to give the same big time impression that firms employing branding teams can give. Here’s one of those little things, still a bit unknown, that you can jump on.

A favicon is short for Favorites Icon and is that little icon that you may see to the left of a URL when you bookmark it in Internet Explorer and most feed readers or, if you have made the switch to Firefox, in the browser bar left of the URL you are visiting. The favicon for this site is

So, bookmark this site and you will eventually see this icon in your favorites menu (That wasn’t too obvious was it?). Or, switch to Firefox and you can see them at every site you surf to.

The point of this post though is to encourage you to get a favicon for your site. I know it’s a little thing, but I think it sends a big message and adds to the overall branding of your business.

Setting up a favicon for your site is pretty simple, but there are some technical details unique to this tool. I could explain it all here, but I’ve found a great post from a very readable blog called Pajama Market that will give you what you need to Create Your Favicon.