Blogs As A Marketing Integration Tool

Blogs As A Marketing Integration Tool

By John Jantsch

Last week I made this post about niche websites and several people wisely chimed in that blogs can do the same thing – and they are right. Last week I said:

Every business needs a web site. That’s no longer a debate. I contend, however, that every business really needs at least two web sites. You should have one to tell about your company and your services and one that focuses strictly on providing great content about some aspect of your industry. Think in terms of a site that would rank very high in search engines for important key words.

For example – A law firm would have their formal firm site SpencerFane.com but they would also launch a site called MidwestConstructionLaw.com to act as a portal of information for anyone interested in the construction business.

And to this I add – And they would assign a member of their construction team to blog at the Midwest Construction Law Blog.

I beleive that for small businesses, blogs can be the perfect tool to integrate your marketing message with tools such as your website and printed materials. They are not THE marketing tool, simply another powerful one to help you get more out of all of your marketing efforts.

There may come a day when all websites are really blog sites but for now I still think there is a place for all three.

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