The Essential Role of Content Marketing in a Product Launch

The Essential Role of Content Marketing in a Product Launch

By John Jantsch

I launched and new product last week and thought it would be instructional to do a tidy little roundup of the content marketing for that new product, a book called The Commitment Engine.

Content marketingThis post really has two purposes. First, to showcase the coverage from my book and give you a handy jumping in place for lots of content.

Second, to illustrate the power of content marketing and networking in the online world we live in today.

Content marketing is a long-term game. It’s not something you do well overnight with a couple emails. It requires lots of work and a consistent commitment to effective networking, but the payoff is immense in terms of traffic, links and social proof.

And that’s the game we’re all engaged in now.

Effective content marketing, whether it’s to launch a product or simply compete for better search engine placement, requires three things.

  1. Constant research and creation of valuable content topics
  2. Proper optimization and intentional sharing of content
  3. Consistent networking for content hosts, links and shares

I deemed my product launch, in this case a book, a success in large part due to the content marketing support it received. The content below generated hundreds of links, thousands of shares and tweets and many, many direct purchases of my book. In addition, the library of content will continue to live on and produce search results for a very long time.

Here’s a list of some of the content marketing and coverage from last week’s book launch.


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