Business As the Ultimate Adventure

Business As the Ultimate Adventure

By John Jantsch

At times, everything about running a business can feel very, very hard.

But here’s something I’ve come to accept over time and space – everything in business and in life is reconciled by a natural inner force that takes its shape, almost like geometry, based on the repetitive rhythm of how we choose to view, accept and react to the daily patterns and actions going on all around us.

There is a definable hard and easy, rigid and loose, and flow and stuck that every business develops and harmony, in all of that, comes from a place where the sum of this repetition and diversity collide.

Which is another way of saying, we can either choose to look at this business we’ve created as an awesome adventure or a remarkable imposition, but make no mistake, it’s simply a choice in how we view our life.

You can make your business fully alive by stuffing it with adventure and life or you can let it suck the life out of you – because, frankly, it’s capable of either or both.

For years I’ve relied on a simple mantra to pull me along when I don’t feel like doing something I must, or when I wonder why I have to work harder than everyone else or why I’m not making as much money as some other much more successful person – and that mantra is this – my life is an amazing adventure, my business is an amazing adventure.

Whenever I find my passion for some aspect of my business waning I can simply prompt myself with my mantra that helps me realign with the idea that everything I’m experiencing is simply part of the ride.

Don’t let the simplicity of this idea escape you. Telling yourself you can’t make it has just as much power over your ability to succeed as telling yourself you can.

The feeling of adventure has a very strong natural pull and it helps to right the feelings that everything, regardless of how you might judge it at the moment, is part of the adventure, a necessary and relevant part of your choosing.

See, that’s the trickiest part. Not only is it an adventure, it’s the adventure you’ve chosen. In moments of perfect silence and solitude you can plainly see this, but when you are out amongst the world you’ll find it harder to live the adventure day to day. To truly live, however, is to embrace your own personal adventure in the midst of those that think they know your place better than you do.

So once you accept this notion that everything going on in your life and your business is as it should be, is part of the adventure you created, you are then free to choose a different adventure or a bigger adventure if you like.

A bigger adventure calls for bigger thinking, bigger acting and more importantly bigger acceptance that everything going on is simply part of the quest.
I’m not going to suggest that they’re aren’t truly rough patches in owning a business, but I do know that you can find some peace, even in the roughest patches, when you accept that you’re simply on the adventure you signed up for.

You can always recognize a person that is alive and on an adventure – not only for the calmness and freedom they display, but in the physical character of energy and confidence they occupy

So, here’s the question you must ask yourself repeatedly – Are you on an amazing adventure?


The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]
The One-Week Social Selling Action Plan
Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x