Category Archives for "Advertising"

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How to minimize customer acquisition costs
If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in some cases. Continue treading these waters and you’ll need a life vest. However, if you […]
How to Get the Most Out of Pay Per Click Advertising
To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today. […]
How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales
Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable […]
Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person
Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord. As more business transactions are conducted online, the consumer journey gets further fragmented. Having a strong […]
6 PPC Misconceptions You Need to Know for Success
PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where you’ll excel. Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. 1. […]
A Guide to Facebook Video Ads: Can a Small Business Benefit from Them?
When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their […]

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How To Determine Which Online Channels are Delivering Sales Online and Off
The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing […]
How to Build a Steady Stream of Leads for Less Than $100/mo
Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and […]
SEO Is An Integral Marketing Channel
Earlier this month, Google surpassed Apple as the world’s most valuable company.   The two companies have yo-yoed for first place since then, but the point is that Google is one of the most successful companies in the history of capitalism. How Did This Happen? There are more than 3.5 billion Google searches every day.  That’s […]
Five Essential Elements of a Terrible Small Business Ad
Last week, when I opened my mailbox, I found a relic from a bygone era.  It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps.  I am speaking, of course, of the printed business phone directory—the famous “yellow […]