Category Archives for "Content Marketing"

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5 Mistakes Businesses Make When Conducting a Content Audit
A content audit of your website or latest marketing campaign is an absolute must. But let’s be honest: most marketers and business owners despise them and are terrified of them in equal measure. They can be tedious, time-consuming, and confusing. But this is not a post on how to conduct one, though. You can read […]
Why Linkable Content Wins and How To Create It?
There’s no escaping content if you want to survive in the digital marketing realm. Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger […]
3 Shifts That Will Take Your Story To The Next Level
The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support. And how the money was being spent. Then it called for action — a donation. Their story-based […]
3 Types of Content That Gets More Traffic, Links and Shares Than All the Others
Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]
How to Perfect Your Content User’s Experience
When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as […]
10 Grammar and Proofreading Tools for Content Marketers
In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention. But, second to that, it’s crucial that the grammar, spelling, and punctuation of […]

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How to Make Story Your Core Message
I’ve been writing about the use of story in marketing for years, and here’s what I know. A great story has many significant elements, and to have the greatest impact, each of these elements must be built in a certain order. The good news is that there’s a framework that any business can adopt to create an […]
Use Design to Elevate Your Content Marketing
You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported […]
Nine Ways to Get New Mileage From Worn Out Content
People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]
Do You Have a Plan to Scale Content Creation?
Content marketing seems simple enough…at first. You write content, then you publish it. I can’t help but be reminded of this scene from Mrs. Doubtfire: Daniel: What do I do? Tony: Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will […]