Category Archives for "Lead Conversion"

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The ROI of Lead Scoring
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring. As evidenced by the CMI study, many small business […]
5 Memorable Lead Magnets Guaranteed to Increase Your Conversions
“Subscribe to our newsletter!” You’ve probably run into this pop-up form more than a few times. And more than a few times, you’ve politely declined the offer. After all, why would you subscribe? You have enough spam and useless rubbish in your inbox, even without (yet another) newsletter. This is how your reader feels. They […]
Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List
Back in the day, people used to sign up for an email list for anything. Just offer an eBook and you could see your sign up rate growing rapidly. This strategy will still work; however, it is not as effective as it used to be. Since more and more publishers are offering generic opt-in bribes […]
How To Turn An Email Subscriber Into A Loyal, Paying Customer
“The money is in the email list” This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Nurturing your subscribers […]
5 Ways to Organize Email Marketing to Achieve Higher ROI
I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that there are more things you need to pay attention to and optimize than you had […]
3 Landing Page Blunders That Can Kill Your Conversions
Can you hear it? Bounce, bounce, bounce. No, that’s not the distant sound of the discotheque down the street. That’s the sound of visitors leaving your landing page. Visitors you’ll never see again. Something on your landing page is throwing your visitors off and making them turn around. Your landing page may be hiding a […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Master the Art to Finding the Right Referrals
Referrals are an important part of any successful business and shouldn’t be overlooked. Referrals don’t just happen, though that would be wonderful. You need to be creative, persistent and implement a strategy to generate them. Are you providing exceptional customer service, going above and beyond and leaving your clients impressed? If so it’s time to […]
Getting More Sales with the Buyer's Journey
How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey. The sale is made when a buyer goes through three key phases: Awareness, Consideration and then Decision. In the Awareness phase, a buyer starts from being problem aware to researching about […]
5 Ways to Jumpstart your Marketing Strategy in 2016
It’s resolution time: You’ve already been to the gym this morning You haven’t eaten anything bad for you (but tastes so good!) in at least 24 hours You’re actively thinking about your Marketing Strategy right now Great!  Let’s build on that last one (I have a hard enough time with the other two myself…) The […]
What Makes a Good Marketing Strategy?
Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy. Marketing strategy shows how you’re going to use your 4 Ps – product, promotion, price and place, to improve your business results. Your marketing strategy should answer these 4 questions: what […]