Category Archives for "Lead Conversion"

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Why Your Sales Funnels Aren’t Converting, And What To Do About It
Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An […]
Why You Must Optimize for Conversions Before Awareness
When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your […]
The Definitive Guide to Data-Driven Marketing
Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer […]
How to Use Your Website to Convert Consulting Leads into Clients
Marketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. This […]
Proof Email Marketing Converts Leads Into Customers
As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. That’s all great stuff. It’s […]
The ROI of Lead Scoring
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring. As evidenced by the CMI study, many small business […]

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5 Memorable Lead Magnets Guaranteed to Increase Your Conversions
“Subscribe to our newsletter!” You’ve probably run into this pop-up form more than a few times. And more than a few times, you’ve politely declined the offer. After all, why would you subscribe? You have enough spam and useless rubbish in your inbox, even without (yet another) newsletter. This is how your reader feels. They […]
Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List
Back in the day, people used to sign up for an email list for anything. Just offer an eBook and you could see your sign up rate growing rapidly. This strategy will still work; however, it is not as effective as it used to be. Since more and more publishers are offering generic opt-in bribes […]
How To Turn An Email Subscriber Into A Loyal, Paying Customer
“The money is in the email list” This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Nurturing your subscribers […]
5 Ways to Organize Email Marketing to Achieve Higher ROI
I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that there are more things you need to pay attention to and optimize than you had […]