Category Archives for "Lead Generation"

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5 Tips to Get More Accurate Data and Improve Your Lead Generation
If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you […]
How to Make Your Business More Referable
“How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in this business for decades, I’ve come to […]
5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns
What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they […]
5 Marketing Automation Tools to Increase Lead Conversions
Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is a daunting task and metric for marketers. Driving traffic to a website is a task […]
How to Use LinkedIn Groups to Generate Quality Leads Continuously
If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform for […]
How to Use Content Upgrades and Capture More Leads
Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your traffic) […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

6 Tactics for Turning Your Website into a Lead Generating Machine
Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day
Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
7 Surefire Tips for Generating New Website Leads
Generate a little business buzz with a few simple methods. A staple of your marketing strategy, lead generation can help stir up additional interest in your products and services. Companies of all sizes can and do benefit from implementing multi-channel efforts to boost website leads, from an email newsletter to social media and more. But website […]
Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List
Back in the day, people used to sign up for an email list for anything. Just offer an eBook and you could see your sign up rate growing rapidly. This strategy will still work; however, it is not as effective as it used to be. Since more and more publishers are offering generic opt-in bribes […]