Category Archives for "Lead Generation"

Most Recent

5 Marketing Automation Tools to Increase Lead Conversions
Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is a daunting task and metric for marketers. Driving traffic to a website is a task […]
How to Use LinkedIn Groups to Generate Quality Leads Continuously
If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform for […]
How to Use Content Upgrades and Capture More Leads
Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your traffic) […]
6 Tactics for Turning Your Website into a Lead Generating Machine
Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day
Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
7 Surefire Tips for Generating New Website Leads
Generate a little business buzz with a few simple methods. A staple of your marketing strategy, lead generation can help stir up additional interest in your products and services. Companies of all sizes can and do benefit from implementing multi-channel efforts to boost website leads, from an email newsletter to social media and more. But website […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List
Back in the day, people used to sign up for an email list for anything. Just offer an eBook and you could see your sign up rate growing rapidly. This strategy will still work; however, it is not as effective as it used to be. Since more and more publishers are offering generic opt-in bribes […]
Is Lead Funnel Obsession Bad for Your Business
Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee you’ve seen this pitch – maybe you’ve even purchased a […]
5 Ways to Organize Email Marketing to Achieve Higher ROI
I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that there are more things you need to pay attention to and optimize than you had […]
3 Landing Page Blunders That Can Kill Your Conversions
Can you hear it? Bounce, bounce, bounce. No, that’s not the distant sound of the discotheque down the street. That’s the sound of visitors leaving your landing page. Visitors you’ll never see again. Something on your landing page is throwing your visitors off and making them turn around. Your landing page may be hiding a […]