Category Archives for "Local Marketing"

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Advertising Your Small Business: Small Budget, Big Results
If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan. 1. Define your goals […]
AdWords for Local Businesses
One of the most important ways to get found today as a local business is to show up – front and center – when someone whips out their phone and searches Google for a product or service near them. It’s important because when someone does a search like that they are usually looking to hire […]
10 Tips for Successfully Re-Launching Your Website
An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load […]
How to Create Offline Activity Custom Audiences for Facebook Ads
Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition Facebook always tries to innovate their advertising […]
Texting: The Killer Application in your Offline Marketing Arsenal
Times have changed. We think virtual first and then physical. That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Texting […]
Companies Seeing Success With Radio Ads
Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. I’ve spoken with three small tech companies in the past two months that have […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

7 Questions to Evaluate Your Brand’s Health
Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others. With innovation at an all-time high, it won’t be your technology […]
Design Inspiration: 15 Exciting Website Advertising Campaigns
The online advertising campaign is one of the most influencing marketing tools today. The secret of its striking effect is hidden in the peculiarities of human perception. Near 90 % of the information, people perceive visually. Thus, the visual effect which is used in design plays a determinative role in advertising. Using them correctly, you […]
11 Ways To Completely Ruin Your Pay Per Click Advertising
In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner. Sadly, […]
How to Make Digital Advertising Mobile Friendly
t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. In fact, Wall Street […]