Category Archives for "Strategy"

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Traffic from your competitors; good or bad for business?
Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being too engaged in what competitors are doing often leads to business owners and marketers becoming […]
5 Powerful Use Cases for Social Advocacy & How You Can Get Started
Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Ogilvy once predicted that organic reach of brand content would someday drop to zero, and brands need to […]
4 Questions You Must Answer to Develop Your Marketing Strategy
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help […]
The One-Week Social Selling Action Plan
Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, […]
Getting Found Online Depends on You Doing These Five Things
Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert. There’s lots of noise, lots of motion, and a lot of distraction. […]
Why Your Website Needs a Storyteller Instead of a Designer
Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

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What I Want for You Most in 2017
I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, […]
Disrupt or be Disrupted
In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]
Why You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
5 Keys to Adopting Marketing Automation
When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are prospects looking for when they visit your website? One way to keep up with all of your marketing channels and messaging is to use marketing […]