Category Archives for "Strategy"

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The Marketing Framework That is a Must For Your Business
Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call […]
Getting Started with Defining Your Ideal Client
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […]
Why Your Customers Don’t Care About Your Products and Services
The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share it with […]
3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork
Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to […]
6 Pains That Come with Brand Growing and How to Avoid Them
While everyone wants to venture into an entrepreneurial career, only a brave brand endure the growing pains and get to reap its much-praised benefits.  In fact, that’s the one thing a multi-billion corporation and a small retail shop have in common— the challenge that comes with expanding a business. Keeping up with the ever-changing demands […]
Choosing the Right Marketing Channels for Your Business
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the […]

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How to Conduct Your Own Total Online Presence Audit
Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or […]
What Exactly Is Customer Lifetime Value and Why Should You Care?
In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often […]
Concentrate on Visitor Experience to Increase your Sales Pipeline
Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing […]
How to Increase PPC CTR with These Quick Tips
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. (Total Clicks on Ad/ Total […]