Category Archives for "Strategy"

Most Recent

6 Pains That Come with Brand Growing and How to Avoid Them
While everyone wants to venture into an entrepreneurial career, only a brave brand endure the growing pains and get to reap its much-praised benefits.  In fact, that’s the one thing a multi-billion corporation and a small retail shop have in common— the challenge that comes with expanding a business. Keeping up with the ever-changing demands […]
Choosing the Right Marketing Channels for Your Business
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the […]
How to Conduct Your Own Total Online Presence Audit
Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or […]
What Exactly Is Customer Lifetime Value and Why Should You Care?
In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often […]
Concentrate on Visitor Experience to Increase your Sales Pipeline
Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing […]
How to Increase PPC CTR with These Quick Tips
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. (Total Clicks on Ad/ Total […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Traffic from your competitors; good or bad for business?
Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being too engaged in what competitors are doing often leads to business owners and marketers becoming […]
5 Powerful Use Cases for Social Advocacy & How You Can Get Started
Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Ogilvy once predicted that organic reach of brand content would someday drop to zero, and brands need to […]
4 Questions You Must Answer to Develop Your Marketing Strategy
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help […]
The One-Week Social Selling Action Plan
Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, […]