Category Archives for "Marketing Tools"

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Marketing Materials – The First Rung on the Sales Ladder
There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the marketing campaign, in the long run, there is only one end game — more conversions. […]
5 Reasons for Replacing Intuition with Data in Marketing
Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of […]
5 Copywriting Tips That Will Explode Your Sales
Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. No matter what your product or service is (or how good it is), you’ll need to communicate the value of what you’re selling effectively if you are to make money. Ultimately, that’s never going to change […]
How can Visual Search Change SEO for E-Commerce?
The visuals of a website attract more users than a mere text. A web page that is facilitated with images, videos and infographic earn 94% more views than the one having a bulk of the textual content. The more the people are engaged in your eCommerce business, the more they place orders, and the more […]
How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this, it […]
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle
When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated. […]

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Build a Solid and Truly Useful Customer Survey System
Customer surveys are the most direct way of understanding your clients’ needs and preferences. The success of your business rests in their hands. If they are not satisfied, there’s very little you can do to make your business grow. A well-designed customer survey system can provide you with the tools necessary to predict future trends, […]
“You can't get any closer to your customers!” Proximity Marketing system within hours
Marketing is not about you selling your product but about you satisfying the needs of your customer. This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants in the right context. A recent survey shows that 7 out of 10 smartphone owners […]
Killer Apps That Will Help You Take Your Office Wherever You Are
Smartphones and its technologies are becoming undeniable assets to businesses today. It is time to grasp the value of Mobile power and the value of mobile apps. Working on the go, or while you are holidaying is getting better these days. The stress of competitors, the need to take decisions instantly, the anxiety to close […]
How and Why You Must Do Competitive Research
The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners. The reality is many […]