Category Archives for "Marketing Tools"

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this, it […]
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle
When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated. […]
Build a Solid and Truly Useful Customer Survey System
Customer surveys are the most direct way of understanding your clients’ needs and preferences. The success of your business rests in their hands. If they are not satisfied, there’s very little you can do to make your business grow. A well-designed customer survey system can provide you with the tools necessary to predict future trends, […]
“You can't get any closer to your customers!” Proximity Marketing system within hours
Marketing is not about you selling your product but about you satisfying the needs of your customer. This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants in the right context. A recent survey shows that 7 out of 10 smartphone owners […]
Killer Apps That Will Help You Take Your Office Wherever You Are
Smartphones and its technologies are becoming undeniable assets to businesses today. It is time to grasp the value of Mobile power and the value of mobile apps. Working on the go, or while you are holidaying is getting better these days. The stress of competitors, the need to take decisions instantly, the anxiety to close […]
How and Why You Must Do Competitive Research
The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners. The reality is many […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

6 PPC Misconceptions You Need to Know for Success
PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where you’ll excel. Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. 1. […]
The Top 3 Tools to Create Your Marketing Presentation
You are a small business owner. As such, you are constantly in search for new opportunities because you want to grow your business. Now, let us say that you found a potential customer and they are now asking you to send your company’s presentation. Many times this is one of the first things your future […]
How to Turn Your Browser Into a Marketing Tool
I use the Chrome browser and judging from the data I get from Google Analytics so do 60.12% of my site visitors. Chrome is certainly winning the browser war at the moment and this is due in large part to the growing set of tools, plugins, and extensions that extend the power far beyond basic […]
Three Inexpensive Online Marketing Techniques Your Business Should Utilize
How you market your business to potential and existing customers is critical to your success. Your marketing efforts need to be timely, relevant and within your budget so you can attract the people you want and keep current customers loyal to your brand. Companies, now more than ever, are looking to internet marketing to create […]