Category Archives for "Online Marketing"

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Why You Must Create a Total Online Presence Right Now
Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Below are the remaining pieces you need […]
3 Insights for Creating Viral Content
The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of […]
Must Have Homepage Elements
Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user […]
Leverage Your Network to Help Drive Your Own Branded Content
The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of their research online before making a purchase. Original branded content allows you to: proactively engage with these prospective customers, establish […]
The Bots Are Coming and They Will Take Few Prisoners
I wrote recently about disruption – and its impending escalation. Not that the idea is that new, it’s just come into hyper-focus. You could make a case that the recent divisive election in the U.S. was as much a result based 0n disruption as it was on politics. People have been displaced, and few things […]
Page One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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6-Step Checklist for Revamping Your Small Business’ Online Presence
It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]
5 WordPress Plugins you Don't Use that Boost user Engagement and Monetization
Running a blog or online publication is no easy feat. Especially when you are looking to monetize and boost engagement at the same time. Users engage in pages that are built to suit their needs. Therefore, it’s no surprise that they steer away from the ads that appear overly promotional and fail to blend into […]
Three Inexpensive Online Marketing Techniques Your Business Should Utilize
How you market your business to potential and existing customers is critical to your success. Your marketing efforts need to be timely, relevant and within your budget so you can attract the people you want and keep current customers loyal to your brand. Companies, now more than ever, are looking to internet marketing to create […]
10 Useful Tools for Email Marketers
Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet. Research indicates that 91% of consumers check their emails at least once a day and 44% of email recipients made a purchase last […]