Category Archives for "Top Podcasts on Duct Tape Marketing"

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The Science of Pre-Suasion
Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]
The Invisible Influences that Surround Us
Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]
Why Leaders Eat Last with Simon Sinek
Marketing Podcast with Simon Sinek For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes […]
Work Simply
Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]
How to Create Ridiculously Good Content
Marketing Podcast with Ann Handley The simple answer to the promise of contained in today’s title is this – get Ann Handley’s latest book – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or […]
Reboot Your Business and Your Life
Marketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. The world of marketing has changed – social, local, mobile – all powered […]
Nobody Talks About Boring Businesses
Marketing podcast with Bernadette Jiwa Perhaps one of the most primary objectives of marketing is to get people talking about your business. Sure, you actually want them to buy from you, but when there’s buzz, when people think what you’re doing matters, there will be sales. To me there is no more important job than […]
Turning a Platform Into an Asset
Marketing podcast with Michael Hyatt (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Every individual, whether business owner or employee, needs to understand the benefits of building a platform. The term platform has often been applied in the publishing […]
Do You Fascinate?
Marketing podcast with Sally Hogshead (Click to play or right click and “Save As” to download – Subscribe now via iTunes Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members […]
Made to Stick Podcast
Marketing podcast with Chip Heath (Click to listen, right click and Save As to download – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I reached back into the archives and grabbed a greatest hits session with Chip Heath, co-author, with his brother Dan, of the mega hit Made to […]