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5 Simple Acts to Take Right Now
The months of July and August can be slower ones for many small businesses in the U.S. While we’ve got a thing or two to learn from some other cultures about taking a “real” holiday, many business owners and their clients take vacations and spend less time thinking about business during the summer months. You […]
The Secret to Getting Much More Done
Mostly I write about marketing and running a business, but I’ve sometimes strayed into writing about the fact that running a business takes figuring out how to get lots done every single day. Time seems to be the most precious resource of all when it comes to get things done, but I contend it’s managing […]
How to Systematically Build Personal Brand Authority
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly. Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create […]
Why Teaching Is Such a Sexy Way to Sell
Okay, I’ll admit it, I was trying to get your attention with the inclusion of the word sexy in the title of this post, but before you cry foul, sexy as an adjective simply means desirable, interesting, appealing – all good things when it comes to attracting clients. Everyone knows that today you must educate […]
When Does a Customer Actually Become a Customer?
For most businesses a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the bigger reality. What if, just for conversation sake, you began to view someone looking into your […]
How to Get Sales and Marketing On the Same Page
The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation […]

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5 Things You Know But Don’t Do Enough
I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business. If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don’t make enough money” and “I don’t […]
Before Any of the Tactics Matter Answer These 3 Questions
Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing. I’ve been working with business owners for over twenty five years now and I’m here today to once again affirm that none of the tactics matter until you are crystal clear […]
How to Make Content the Voice of Strategy
I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. Your strategy informs every marketing decision. It must be considered when you decide what products you will offer, how you will serve your customers, what your packaging looks like, what […]
5 Most Popular Guest Posts of 2013
In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Each Thursday we run a marketing small business related post here from content contributors around this globe. Writing and running guest posts is a form of networking that’s essential is this sharing and linking world we find ourselves marketing in. […]