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How to Optimize Your Website for Voice Search
As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to […]
Quick Fixes to Turn Your SEO Around
Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. With that being said, there are a few low-hanging fruit items that you can address first that can help turn your SEO efforts around […]
The Most Effective SEO Tactics of 2018 Thus Far
We’re almost halfway through the year (what?!), which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. We’ve seen a lot of people increase their SEO budgets this year, which isn’t surprising, as it’s a significant […]
How to Rank Well for Your Brand-Driven Queries in Google
How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam] or [your-product-name alternative]. Don’t you want to make sure your site ranks #1 for those […]
Why You May Be Missing the Boat When It Comes to Local SEO
If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. […]
Master These 3 Things and Your SEO Plan Will Come Together
Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just […]

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In-House vs. Hiring an SEO Professional: Which Path Should You Choose?
Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it […]
What’s the Difference Between Small Business and Large Enterprise SEO?
Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently. Like SEO. It’s important to note that just because the approaches to SEO are different, […]
Tips for Building and Managing Your Online Reputation
If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative […]
5 Simple SEO Copywriting Tips For Small Businesses
In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small […]