Category Archives for "Transcript"

Most Recent

Transcript of Insights on Engagement
Back to Podcast Transcript John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct […]
Transcript of Secrets to Finishing What You Start
Back to Podcast Transcript How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals […]
Transcript of The Hidden Personality Types That Drive Everything We Do
Back to Podcast Transcript John Jantsch: Let me ask you something. How do you handle expectations? What’s your tendency when expectations arise, when you set goals, when you have objectives, when people ask you to do things? For this episode of the Duct Tape Marketing Podcast I speak with Gretchen Rubin, author of the Four […]
Transcript of Sonic Branding and the New Rules of Marketing and PR
Back to Podcast Transcript   John Jantsch: One of the pioneers of inbound marketing, of the new rules of marketing and P&R, David Meerman Scott, joins me for this episode of the Duct Tape Marketing podcast. David and I have been friends, colleagues, for over a decade writing about all of this crazy world of […]
Transcript of How to Get the Right Mindset for Prospecting and Sales
Back to Podcast Transcript John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling. And in order to get good at selling you have to get good at prospecting. But selling […]
Transcript of The Myth of the Starving Artist
Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SaneBox. Get some sanity back in your inbox. Take control of your inbox. Get all that stuff out of there that is dragging you down. I’m going to give you a special offer later in the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Transcript of How to Create Ridiculously Good Content
Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Sanebox. Get some sanity back in your inbox, take control of your inbox. Get all that stuff outta there that is dragging you down. I’m going to give you a special offer later in this show. […]
Transcript of How to Create Ridiculously Good Content
Back to Podcast Transcript   John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ann Handley. She is the Chief Content Officer for MarketingProfs. Also the co-author of “Content Rules.” I think I had she and C.C. on when that book […]
Transcript of An Entrepreneur’s Journey to Success
Back to Podcast Transcript     John Jantsch: On this week’s episode of the Duct Tape Marketing Podcast I get to visit with a true entrepreneurial success story. Speaking with Landon Ray, the Founder of ONTRAPORT. I’ve known Landon for about a dozen years and I’ve really watched the evolution of Landon and his buddy […]
Transcript of Improve Your Business by Getting the Most Out of Your Data
Back to Podcast Transcript John J: In today’s show we’ve got a really sexy topic. We’re going to talk about google analytics. Now, I know people don’t get excited about analytics and data, but the fact of the matter is businesses that track their data, that use the data to get better succeed, and those […]