Why Do Buyers Trust Content So Much?
Today, educational content is the price of admission. If you’re not consistently producing high quality, useful content that addresses the questions, concerns and needs of your prospects and customers there’s a really good chance you won’t get found, won’t stand out and won’t garner the kind of trust needed to make a sale.
Oh, but if you produce useful content on a regular basis you can leave your competition in the dust – particularly if you’re in one of those industries where “nobody blogs.”
My guest for this week’s episode of the Duct Tape Marketing Podcast is “The Sales Lion” Marcus Sheridan, one of the most sought-after speakers on the topic of content marketing. He is also the owner of River Pools and Spas.
Sheridan did not start out as a content marketing expert. He started out as a guy trying to figure out how not to go bankrupt trying to sell swimming pools. What he discovered, and soon latched on to, was that pool buyers had lots of questions, lots of concerns and did lots of research. When he started producing content that addressed all of the above, he saw traffic, leads and eventually sales begin to spike.
Sheridan got so good at inbound and content marketing that his pool business became one of the biggest in the region and eventually people started asking him to come tell them how he did.
Plain and simple – a commitment to consistently producing high quality, useful information and then making content everyone’s job.
Questions I ask Marcus:
- How do you make content creation everyone’s job in smaller firms?
- What kinds of results have you seen from your clients who follow through with content production plans?
- Where do you get new ideas to create great content?
What you’ll learn if you give a listen:
- A definition of content marketing that is truly timeless
- How to put yourself in the mind of your consumer to create better content
- Why your content needs to be honest and transparent
This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape