Customers As Community – The small business user group

Customers As Community – The small business user group

By John Jantsch

One of the greatest ways to generate referrals and repeat customers is
to build a community within your customers. In some ways they should
already have much in common – they fit your tight target market and
they value what you have to offer.

Bringing them together in some fashion can really ramp-up the feeling of
connection they have to your products and services.

High-tech companies have for years relied on the input and passion
of user groups

So, why not create your very own version of a user group?

You can get your clients together to network for business opportunities.

Host round table discussions about a certain topic.

Have a progressive meeting making stops at several of your client’s
locations.

Anything that brings your clients together and allows them to see that
you serve others who are very much like them, will create a stronger
bond to the relationship they have with your firm.

Stronger bonds will allow you to serve their needs better and will
ultimately give them more reasons to help you build your business.


The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]
How to Optimize Your Referral Program and Boost Your Sales
Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard. With software companies like ReferralCandy and Referral SaaSquatch, it has never […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x