Two Things Owners Must Delegate In Order to Be Free

Two Things Owners Must Delegate In Order to Be Free

By John Jantsch

There are many things that business owners must do. Certainly there’s the doing of the thing that the business does and, perhaps more importantly, the selling of the thing the business does.

delegate

photo credit: bradleypjohnson via photopin cc

But, business owners also routinely get bogged down in all the other stuff – creating web pages, collecting and paying bills, writing emails, tweeting, meeting, troubleshooting the network and, my favorite, taking out the trash.

Common sense suggests that in order to survive and grow you must delegate all the other stuff. That is indeed true, until you delegate all that other stuff, you can’t focus on the highest payoff activities.

Here’s the thing though – while getting all that other stuff off your plate might free up your mind, it won’t actually set your business free. It will allow you to expand the capacity of your business to that which you can keep your arms around, but it won’t actually allow you to grow.

In order to truly get free of your business in a way that will allow you to grow you must work to replace yourself in two key jobs – the doing of the actual work that makes money and the selling of the work that makes money.

If you’re a consulting company you must be able to find people who can do the consulting and you must be able to find people who can make it rain new consulting contracts. If  you’re a plumbing company you must be able to find people who can do the plumbing and you must be able to find people who can sell the plumbing.

If the business relies on you to do either of those functions you don’t really have a business, you have a job!


Getting Found Online Depends on You Doing These Five Things
Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert. There’s lots of noise, lots of motion, and a lot of distraction. […]
Why Your Website Needs a Storyteller Instead of a Designer
Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x