Duct Tape Selling Launches This Week

Duct Tape Selling Launches This Week

By John Jantsch

When my first book, Duct Tape Marketing, finally went on sale I told my readers that it felt like I’d given birth. A number of women were quick to point out that I knew not of which I spoke. I’ve been careful ever since not to make the same mistake, but certainly somewhere in nature there is an appropriate metaphor to describe a book launch. (Please feel free to suggest one.)

Just fair warning – To celebrate the occasion of the launch of Duct Tape Selling I’ll probably be extra promotional this week so hopefully you’ll allow.

Below is a very short book trailer produced by the talented folks at Simplifilm. I hope you like it and I hope you’ll share its message with others.

You can also find lots of other great information about the book and some fun stuff to share by heading over to my Duct Tape Selling Social Objects page.

In addition, I want to share the best of this week’s guest blog posts from the Duct Tape Selling Blog.

3 Simple Elements To Test To Perfect Your Twitter Messaging

When it comes to social media marketing, you can spend all your time studying up on the best methods and practices and still not feel totally confident.

Are you posting at the right times? With the right content? Could your message be connecting better

Enter testing. Read the rest . . . from the good folks at Buffer

Tips On Setting Up Your One Question Testimonial Machine

When setting up your one question testimonial, it’s easy to focus on the customers who would refer your product or service to friends and ignore the ones who wouldn’t. But this would be a big mistake. The customers who wouldn’t refer you to a friend are a great source of information to help you find out what went wrong and what you could do better. Read the rest . . . from the good folks at Wufoo

Get on the Infographics Movement

Infographics are increasingly being included in a marketers’ arsenal. Deceptively, they look like something made for pre-schoolers with its bright clip art and playful copy. Even so, infographics are increasingly being used in boardrooms, notice boards, blogs and social media. Here’s why you need to get on it too. Read the rest . . . from the good folks at Piktochart

Two Secrets to How Small Businesses Can Win More Sales

Selling at a small business isn’t easy. The bigger companies have brands that help them open new doors and win competitive sales. They have strong marketing support. And often they have deep pockets and aren’t afraid to use them. Read the rest . . . from the good folks at RainToday


The One-Week Social Selling Action Plan
Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, […]
As a Business, We Are What We Aspire to Be
The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it’s hard to imagine arriving at a destination of our own control. Businesses have long espoused the virtues of mission statements, but it’s only when you live these statements […]

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