Free As In Shipping

Free As In Shipping

By John Jantsch

People don’t like surprise fees, don’t like being nickle and dimed, and don’t like to pay for shipping.

Simple pricing, bags fly free, give me a set of easy to understand options – that’s the world smart marketers live in today.

free shippingPricing your goods and services has actually become very easy these days as long as you understand the ideas above. Create a good, better, best set of prices, point people towards the better option as the most popular, and that’s it. Yes, you may have to absorb the shipping expense, but somehow paying a higher price for the goods with no shipping seems better than paying the same amount broken into two. Free shipping also allows you to promote something for free. Pricing is a bit of a perception game.

Charging for things like shipping is quickly becoming a thing of the past if you want to compete.

I participated in a round of conferences for eBay this year and one of the hottest topics was the dramatic impact free shipping as an option had on sales. Yesterday Wal-Mart announced it was offering free shipping on online purchases for the holiday – a move that I suspect will linger into next year and beyond.

Look at your pricing and look for ways to simplify and unclutter – the good, better, best approach, with no add-on fees is a great place to start.


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