Getting Listed in Google Maps Even More Important

Getting Listed in Google Maps Even More Important

By John Jantsch

If your customers and prospects are locally based the importance of concentrating on local optimization of your web site and local directory listings gets more important with each passing day.

Google quietly upped the local search game by inserting the Google Maps local 10 (listing of 10 local businesses) into search results for local products and services regardless of whether the searcher used a geographic term in the search. It used to be that if you wanted to get local results for a good tailor in Kansas City, you typed in “Kansas City tailor.” Now, by detecting the location of your IP address Google will add the local result to the search results for the much more generic phrase “tailor.”

local search

Notice the search in the image above was for the word tailor, but returned listings for Kansas City tailor.

My feeling is that this makes it more important than ever that your local business is showing up in those Google Maps results. (For now the search terms returning these kinds of results are primarily limited to B2C plays like tailor, taco, or electrician )

So, I’ve said this before, but I’ll say it again – get to work on getting listed and getting in the top 10 on Google Maps.

1) Make sure you’ve claimed your listing – Google Local Business Center
2) Enhance your Google profile by adding lots of descriptions, images and videos
3) Optimize your web site for local search with local terms, links, mentions, suburb names, and your business address and phone on every page
4) Get links back to your site with local phrases in the anchor text – ie:”Best Kansas City Tailor”
5) Get reviews on your Google Maps profile – anyone can add a review directly into your profile and Google appears to give profiles with reviews higher weight – be proactive on this one.

Reblog this post [with Zemanta]

More Local Marketing Tools from Google
The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. […]
What if Your Marketing Isn’t Working Like it Should?
Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?” I get lots of answers to that question, but most could be lumped into […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.