A Visual Guide to Local SEO for Small Business Websites
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy!
How to Build a Perfectly Optimized Local Website by Following the Google Guidelines!
Building a winning local website is no simple task. We need content about our business, a blog, location pages, photos and galleries, contact pages and more! All this can quickly overwhelm budgets and plans.
So in order to help, we’ve built an infographic which attempts to help small business owners, consultants, web designers and local marketers get a better plan.
Anyone a fan of the A-Team? Remember Hannibal Smith, big cigar in his mouth, saying “I love it when a plan comes together”? I loved that.
And the goal here is to help your plan “come together”.
In the process of creating this post, we first attempted to write it in s standard blog text format… we tried hard, but it was B-O-R-I-N-G. Really, boring. Then we got the idea to make it into an infograhic.
We think it worked, it’s a big one, but hopefully you’ll agree it’s the best approach. We hope you’ll save it and use it to guide the development of your website and get the clarity you need as you go.
We’ve combined our experience with extensive research across the local space online. At the bottom of the infographic we site the sources we used in developing the blueprint.
At the bottom of this post we provide a PDF link and embed links at a couple sizes as well.
Here you go:
This graphic and the systems we use ourselves in-house to build sites following these guidelines are always evolving. If you have questions or further ideas from the trenches we’d love to hear from you.
Share this Image On Your Site
The key take aways here are to please read the Google SEO Guidelines, you will be a step ahead if you do. Use the Google guidelines together with this infographic and you will be far ahead of 99% of the folks out there.
Get the PDF version: