Have You Sold Your Internal Customers?

Have You Sold Your Internal Customers?

By John Jantsch

You can make the sale. You know your core message. You know your
target market inside out, right?

But, if you have even one employee then you’ve got another sales job
to do. Everyone in your organization must also be sold on the dream
you have. Everyone who answers the phone, walks the sales floor,
attends that Chamber event, or follows-up on a sales lead in your
company’s name must be sold first.

Let’s start to think of your employees and strategic partners or as
internal prospects. What have you done to really light their fire
about what your company does, about how it is different, about
the unique value you can bring to a service relationship?

Most of the time small business owners completely neglect the
notion of what might be called “marketing training.” But then
they wonder why no one in the organization gets pumped up about
providing over the top service. Or why no one really has a clear
picture of who or what makes a good lead.

I can’t stress this notion enough. Any person in your organization
that comes into contact with a client or prospect in any fashion is
performing a marketing function


Use Design to Elevate Your Content Marketing
You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported […]
The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x