How You Make Money

How You Make Money

By John Jantsch

Your business doesn’t really care how you make money. Your email and Twitter and Facebook and some of your employees don’t care either.

infomatique via Flickr CC

The thing is you have to care or you’ll never move beyond the daily grind of answering to the loudest call.

Here’s a very big secret – if you get this it will change your life – there’s a very, very small amount of everything you do each day that matters. Figure that out, focus on that and you’ll never go to work the same way again.

Only a handful of your clients matter when it comes to making money. Figure out who they are and how to amplify what they mean. Make your products, services, processes and value propositions all about them.

Only a handful of your subscribers can help you get to the next level. Segment them and talk to them every chance you get. Ask them to share the single most important thing you can do to help them.

Only a handful of available actions presented to you each day can make you the kind of money that makes all of this worth doing. Think about what they are and guard your day, your week, your month, from every other distraction.

Start looking at your business as a vehicle for solving the greatest challenges of your most profitable customers and then figure out how to do that better. That’s not cynical, that’s not greedy, that’s where you help the world, that’s where you provide the most value – and that’s what will make you the most money.

Today, pick out your three best customers and identify three ways you can do more for them.


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