Influencing The New Influencers
Marketing podcast with Paul Gillin (click to listen, right click and Save As to download)
Paul Gillin has written about technology and now social media’s influence on it, for years. Recently he stopped by to talk about his book The New Influencers on the Duct Tape Marketing podcast.
For many a PR firm the concept of bloggers, podcasters and other social media publishers as the new breed of journalist is a challenging one. Heck, the fact that anyone with a computer can now go directly, as a media channel, to its public has radically changed the media and PR landscape forever.
Marketers need to find new ways to tap into the power of this new breed of influencer and PR folks need to clue in and develop strategies to do the same or risk seeing entire chunks of their industry become obsolete.
Hint: You don’t get results by press release spamming with traditional media folks and you won’t get it with new media folks either.