Is Advertising Worth the Expense?

Is Advertising Worth the Expense?

By John Jantsch

That’s the question on the mind of many a small business owner these days – particularly since there seem to be so many low cost and no cost ways to get the word out.

Well, for me the simple answer to the question posed in the title of this post is yes and it depends.

Wanna find out more about my thoughts on the effective use of advertising to generate and convert leads?

Join me for a special live tweet chat sponsored and hosted by FedEx Office® as part of their Boost Your Small Business Tweet Chat Series.

I’ll be live chatting on Twitter on Thursday October 13th at 7pm CT (worldtimebuddy.com for the time zone challenged)

The best way to participate is to create a TweetChat account if you don’t have one and then log in during the time of the call using the #fedexsmallbiz hashtag. That way you can follow along with the discussion and participate in the full conversation with the other participants.

The discussion will be moderated by @FedEx and you can expect a lively conversation on this important topic, including a range of opinions about what works and what doesn’t work when it comes to advertising your small business.

As part of the promotion the folks at FedEx Office have given me four $25 gift cards for my listeners to use on things like printing and binding those super important sales presentations.

Here’s how you can grab one of the gift cards – tell me in the comments of this post about the most effective use of advertising you’ve ever employed. Effective can mean new leads, signups, and, of course, new business. (I’ll choose the four best from the comments so make them good). FedEx Office has no involvement in the selection of the winners. This is sponsored by @ducttape.

Look forward to a lively chat on the 13th!

Disclosure: FedEx Office compensated me to write this post and participate as a small business expert during the FedEx Office Boost your Small Business Tweet Chat program. FedEx Office also provided the $25 gift cards. The ideas in this blog post are mine and not ideas or advice from FedEx Office.


5 Ways to Make Your Advertising Extraordinarily Effective
Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a […]
The Changing Face of Lead Generation
I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. The idea behind the trio concept is to acknowledge the need to spread your lead generation activities out and diversify […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x