Is Newsjacking a Legitimate Tactic

Is Newsjacking a Legitimate Tactic

By John Jantsch

My friend David Meerman Scott just released an all digital book called Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

newsjackingThe idea behind this very quick read is to involve your brand in some breaking news story using real time tools to garner some of the publicity by being a part.

Here’s my take – this book is not for everyone. In fact, many people should not read it because the tactics Scott talks about require a great deal of strategy, subtlety and grace to pull off effectively. There are many pitfalls to newsjacking done wrong and I suspect many people will misuse Scott’s message and means.

Scott gets how to do this like few do and he’s studied both the good and bad, but make no mistake this is both a powerful and legitimate tactic only for those who use great restraint and know how to strategize on the fly – if that’s you – you need this book.

Why It Is Essential to Put Strategy Before Tactics
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]
Sonic Branding and the New Rules of Marketing and PR
Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!