How to Dominate LinkedIn Marketing

How to Dominate LinkedIn Marketing

By John Jantsch

Sean-Jackson-lg700

Sean Jackson

Marketing Podcast with Sean Jackson

LinkedIn holds such awesome promise, particularly for B2B marketers. So why are so few people actually taking advantage of it?

My guest for this week’s episode of the Duct Tape Marketing Podcast is Sean Jackson, the CFO and Partner at Copyblogger media and host of The Missing Link, a podcast about all things LinkedIn. We talk about marketing on LinkedIn, why content marketers are missing the boat on the platform, and what marketers and business owners should do to take advantage of LinkedIn.

Sean spends a great deal of time interviewing folks who have cracked the code on successful LinkedIn marketing and the tips he shares in this interview are priceless.

Seriously – I don’t say this often, but this could be the most profitable twenty minutes of content you consume in a while.

Questions I ask Sean:

  • How do you do business on LinkedIn without being pushy or spammy?
  • How can you tap into the power of groups?
  • What should content marketers be focusing to get the most out of LinkedIn marketing?

What you’ll learn if you give a listen:

  • Why LinkedIn is unique and deserves your time and effort
  • How to use the Pulse network and why LinkedIn users go there to be entertained
  • How to use LinkedIn ads and get great ROI

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape


Podcast
How to Use LinkedIn Groups to Generate Quality Leads Continuously
If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform for […]
Podcast
Why The New LinkedIn Publishing Option is Worth Your Time
LinkedIn recently starting rolling out a new content program that allows LinkedIn profile holders to add long form blog posts. The program piggybacks a bit on the Influencer program launched in 2013 that features long form content from folks like Richard Branson, Bill Gates, Maria Shriver and Mark Cuban. LinkedIn has been on a bit […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.