Marketing Sherpa gets practical, gets community

Marketing Sherpa gets practical, gets community

By John Jantsch

I was able to sit down with Eric Stockton, President of Marketing Sherpa for an in the field Duct Tape Marketing podcast while attending the Email Summit in Miami.

Marketing Sherpa has done well by building practical know-how and combining it with a passionate membership community.

Here is Eric’s take on Marketing Sherpa’s mission and future.



Must Have Homepage Elements
Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user […]
Leverage Your Network to Help Drive Your Own Branded Content
The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of their research online before making a purchase. Original branded content allows you to: proactively engage with these prospective customers, establish […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.