My Content Amplification System
Today’s post is in answer to a direct request I’ve received a number of times.
Of course writing good content is only part of the business challenge. You’ve also got to get it read. Some would say, and to a large part this is true, that simply writing something that people want to read is the first step in drawing links and shares, but you’ve also got to put your content out there in places where people do their reading these days.
The following is a sampling of my content amplification routine. I do this with each blog post in an effort to get that particular piece of content the greatest amount of exposure. Is this the perfect, all inclusive list, probably not, but it’s a routine that I can do in about five minutes and still give my content a chance to be seen by lots of potential clients, journalists and strategic partners.
After I hit publish I:
- Tweet the headline and link with some context to draw the most interest using StumbleUpon link shortener su.pr – this syndicates the content to StumbleUpon and Twitter and starts the traffic exposure in both places.
- Publish the post to my Facebook Page
- Publish the post to my Google+ Stream – public, circles and extended circles
- Publish the post to my LinkedIn profile – also share with several large groups
- Bookmark the post in appropriate tags to Delicious
- If a post has drawn a large number of retweets I may post to Twitter a second time during the day – I generally make this decision and schedule the Tweet for a specific time using TweetDeck’s scheduling function
A couple things worth noting:
- I don’t use a service or tool to cross post this to all avenues as I think they all have their own personality and following and I take a minute to point out something different about the post in each network.
- I participate in many other ways, unrelated to my own content promotion in each of these networks
- I check back several times a day, depending on my schedule to participate in any conversations happening around the content, including comments on the original blog post
- I have +1, LinkedIn, and Facebook buttons above every blog post
- I have links to share the content with popular bookmarking sites on the blog posts (sociable plugin) and in the RSS feed (Feedburner feed flare option)
- I often highlight a particularly well read blog post or two from the week in my weekly email newsletter
So, what would you add to this list?