The New Rules of Sales and Service
My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Scott and I have been closely aligned since our first books on marketing came out in 2007 so it’s no surprise that we are both back with book on sales and selling around the same time.
In our conversation for the show Scott confirms a theme I’ve been promoting for some time now and I think it’s the driving force in most of conversation around what’s being called “modern selling.” Sales and marketing have changed because buying has changed![Tweet “Sales and marketing have changed because buying has changed!”]
When you fully grasp that idea it’s not hard to understand why sales today looks a lot like useful marketing.
Check out Scott’s amazing 100+ slides below to get a full read on his new book.