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Duct Tape Marketing Newsletter

In this issue

Wednesday, Oct 27th, 2009

Featured Resource

5 Reasons to Use the New Twitter List Feature

CoachTwitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal.

Once I started playng around with Twitter's List feature I quickly became hooked and think there are some greate reasons you could too. Check out this list of Small Business Experts - you can monitor the entire group with one click!

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Featured Article

13 Ways to Network Beyond Facebook and LinkedIn

This article is a reprint from my column at AMEX OPEN Forum from Nov 03, 2009

Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn.


But, for the typical small business, there may actually be some equally important social networks you may not be so familiar with. The big networks get all the press, but small networks, say for instance, like the connectodex found here at OpenForum may prove tremendously valuable for small business folks due to the small size and targeted focus of the membership.

The list below represents some of the more active networks I’ve encountered when it come to small business social networking.

Visit a handful of these sites and choose several that feel right for your business. Once you build a profile, taking full advantage of the opportunity to link to your primary business offer full descriptions of your products and services, spend enough time to go a bit deeper.

Write or republish some articles or blog content, search and identify a dozen or so people to connect with, and give some advice, point to someone’s great content or answer questions from other members.

Don’t try to jump into every new network you can find, but do jump into a few outside of Facebook and LinkedIn and make yourself a bit of a larger fish in these smaller ponds.

In addition to OpenForum check these networks out:

  • Biznik – this network for small business folks is blending online and offline by allowing members to collect by city and host and promote local events

Read the Rest of the Article Here-->

Image credit: andresmh.

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Reading

The Art of SEO - O'Reilly & Partners

SEO is a fluid topic so keeping up by reading blogs and great monthly services like Search Engine Watch is necessary, but I also feel the need to take the occasional deep dive into the nitty gritty. The Art of SEO is an updated look from the folks at O'Reilly.



More info here

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Featured Listening

Middle Cyclone - Neko Case

First heard Case live in Texas but I can't get enough of her song writing. There's something very old school about it while having so much fun. She does some very experimental things musically that might make this a hard album for those looking for a greatest hits kind of sound.

The last track Marais La Nuit (Swamp Night) is 32 minutes of frogs singing in the night - awesome track for kicking back and dreaming. Turn it way up.

More info here

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