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September 7, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

12 Breeds of Clients and How to Work with Them – A must read even if just for the cartoons with each breed.

The Pomodoro Technique - Very interesting take on time and stress management with lots of tools and tactics.

Thumbtack – an interesting new marketplace for buying and selling services

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Coach Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

5 Ways to Get Found Online in Your Town

By John Jantsch

Jan 19, 2010 - The growth of search as a primary driver of buying decisions in some local market segments has significantly increased the need for small business owners to master this thing called local search. To state this a bit more plainly – if your business doesn’t show up on page one or in the first handful of local results delivered when people type “city name something I want” into their chosen search engine you may as well not exist.
Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

How to Make and Flipboard Rock
You're waiting for what? It's amazing how much of our energy is NOT spent by waiting for someone else to do something, waiting for something to happen, waiting for someone to start something. You are waiting for...The thing is, you can start. Really.When I worked for the phone company, I started a new version of the customer service newsletter and became publisher. After a while, I talked my way into a supervisory role. from Guy Kawasaki

Sometimes, Price is an Attitude
Passed a store the other day. The sign read 99 CENTS! And the subtitle was, "Everything $1 and up".

The 99 cent store was never popular because there's some magical power about the price that is a penny less than a dollar. No, it's because it represents an attitude, that this stuff is CHEAP. Not absolute cheap, just relatively cheap. Not even a good value, just cheap. Cheap compared to its non-cheap competition.

At the other end of the spectrum, the prices at the Hermes store appear to be missing a decimal point or two. The attitude is, "wow, this stuff is expensive." It's not about what you get, it's about how it feels to pay that much. from Seth Godin

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

Package Your Business
There’s a lot to be said about packaging. Have you seen Field Notes? (I wrote about them before, I admit.) They’re notebooks (and stuff). And yet, they’re so cool! Have you seen Artisanal Pencil Sharpening? He’s not kidding. Well, he might have started out kidding, but it’s a full on business. In both cases, it’s masterful packaging. from Chris Brogan

Tweet of the Week
One interesting or at least entertaining tweet

brentlaverty: Am I supposed to look forward to a revolution w/ no copy and paste, multitasking or HTML5 support? Windows Phone 7 ad:

Original Tweet