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Duct Tape Marketing Newsletter

In this issue

Tuesday, Oct 6th, 2009

Featured Resource

Become a Duct Tape Marketing Coach in 2009 (last training this year)

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Live Discovery Webinar - Enroll for an upcoming session here - to learn about the opportunity.

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Featured Resource - Favorites of the Week

Good stuff I ran across this week

  • Yakfree - A Flash driven way to make toll free calls from your computer. A bit of a twist on the click to call applications out there - Here's an example use Cut Tape Marketing's number to call.
  • 69 Free or low cost tools to improve your website - My friend Bryan Eisenberg deserves some nice props for this list. Bryan's focus is on conversion so this isn't simply a list of cool things you can do, there are some very useful suggestions for business owners here.
  • Tiny Chat - Quick video chats have become pretty popular online but there’s still the hassle of making sure both parties have the software and accounts to initiate a video call. Skype, for example is very popular for video chat, but both parties have to be using the tool. If you want to initiate a dead simple, no software, no hassle video chat with one or more look no further than TinyChat. Of course both people need a camera and microphone, but then they go to the same URL, such as and boom, private chat. There are premium options that allow you to white label and own chat addresses.

Featured Article

5 Pillars of a Small Business Social Media System

This article is a reprint from my column at AMEX OPEN Forum from Sep 29, 2009

A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. Taking that view then, marketing is a system, in my book the most important system, and social media is, for the most part, a new component of that system. There is no question that the emergence of social media practices, platforms and tools have changed much of how we understand and participate in marketing, but let’s keep it in perspective – it’s a new and very important practice and set of tools that you must learn to integrate fully into the overall picture of marketing. I find that when I break social media adoption and participation into these five pillars it helps businesses focus on the why and what instead of simply grabbing at the how.

1) Listen before you speak

Before you attempt to determine how to use Twitter, you should stop and ask why a tool such as this would fit into the realization of your marketing objectives. I’m quite sure you’ve heard this before, but you must develop a strategy before you think in terms of tactics. However, tackling strategy in practical terms can be a bit hard to do.

One of the best ways to understand how to use social media in a strategic way is to listen first. You don’t have to know what you might say on a blog or Facebook status update to participate fully in social media.

Subscribing to blogs, creating advanced Twitter searches, and establishing alerts any time an important journalist in your industry writes a story is using social media in a very strategic way. Do that for a period of time and you’ll not only get tremendous ROI for time spent, you’ll come to understand how some of these new tools operate in ways that might benefit your business.

See, you don’t have to use social media tools that way other people do or the hyped up way they are often characterized in the media. You only have to figure out a way or two that can benefit your business and adopt them.

2) Optimize your brand assets

Social media sites afford a great opportunity to create outposts for business in every corner of the web.

A key tactic for taking full advantage of this idea is to make certain that you are occupying outposts such as Flickr and YouTube with content that is fully optimized to pay dividends for your brand.

People and search engines looking for interesting answers stumble across content in social media sites at a growing rate. Even if you have not determined that a social media site deserves your full attention, it’s important to adopt a strategy of claiming this real estate with content that can serve your brand. This tactic includes working your way through the creation of completely developed social media profiles on sights such as Facebook, FriendFeed, Twitter, and Google Profile.

Read the Rest of the Article Here-->

Image credit: Geoff Livingston.

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Reading

Making It All Work- David Allen

As many of you know, I've always been a big fan of Allen's GTD system and use it to some degree in every aspect of my life.

With Making It All Work Allen takes it up a level for those who are using the Getting Things Done System and explores systems thinking in all aspects of life.

More info here

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Featured Listening

If On A Winter's Night...- Sting

Seems like I pick out one Holiday album each year and listen to it over and over again - Amy Grant's first holiday album and Vince Guaraldi's Charlie Brown Christmas always get lots of December air play.

This year it's Sting's Winter's Night album. The songs chosen for this album should set the perfect backdrop for some snow in the air. 

More info here

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2009 Duct Tape Marketing - all rights reserved - reprint rights with full attribution.
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