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October 20, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

Etacts – tool that plugs into your Gmail account and helps you keep track of who you contact the most and who you’re neglecting.

Thumbtack – an interesting new marketplace for buying and selling services.

FavRav – Tool to make it easy to refer friends to your favorite local businesses. Facebook application brings your recs there as well.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Coach Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

5 Incredibly Useful Research Tools Your Competitors Don't Know About

By John Jantsch

photoOptimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic.Every SEO expert will start with this kind of research as the foundation. The problem is that competition of these phrases can be fierce and keeping up with changes and trends is tough. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

Five Ways to Build Public Speaking into Your Marketing Plan
Sometimes companies face publicity droughts. Without a new product launch, an earnings announcement, a change in leadership or a relatable current event, companies can go through periods without the opportunity to generate positive public exposure. Ubiquity is the key to remaining foremost in the minds of target audiences. from

5 Things I've Learned About Blogging After Six Years
Nancy Duarte has just published RESONATE, a prequel to Slide:ology. Inside RESONATE you'll learn I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of my favorite events of the year both for the quality of the show and speakers as well as for the singular focus on blogging as a topic. from rohitbhargava

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

Google is Determined to Crack the Social Code
Google has been stunningly adept at devising computer algorithms to help people search the Internet. But when it comes to building features for social networking, the company has been much less effective. from nytimes

Tweet of the Week
One interesting or at least entertaining tweet

BeckyMcCray: Guy is checking in to the hotel carrying his laptop bag and his dress clothes on hangars. Seriously, dude, buy a garment bag.

Original Tweet