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March 30, 2011 - Duct Tape Marketing News

Cool Tools

Tools, links and services we found this week

Jetpack – Collection of WordPress plugins from WordPress packaged as a set of features that cover most of the basic plugin needs. This was a feature now available for self hosted sites.

Hellofax – there are plenty of online fax services, but I love this one because it allows me to insert my signature on documents and email them back to the sender.

Small Business Web – a network of software providers creating product aimed at small business – very nice resource for finding some new tools.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

Better is Only Better if it's Different

By John Jantsch

photoI believe that the most important marketing consideration is an effective marketing strategy. asgw via Flickr Now, I’m not talking about the empty academic exercise kind of strategy. I’m talking about the discovery and communication of a core point of differentiation that informs and drives every tactical aspect of marketing and, in many cases, the overall business strategy of the organization. Read the rest at Duct Tape Marketing

Marketing Links
Posts from my personal blog reader

Starting conversations by doing something different
One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. from damniwish

8 signs that your business could benefit from a blog
You’ve heard of them, you may have read a few, and you’ve definitely read about them. But what is a blog and should you have one? from why-blog

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

The Unsexy Truth about Finding Traffic for Your Blog
Last week I tweeted that I’d not checked my Google Reader account in a month. Well, it turns out that I’m not the only one. from problogger

Small Business
Trends in Small Business

Initiative isn't given, you take it
The amazing thing is that unlike taking an apple or a chocolate bar, there's no loss to the rest of us. After you take it, we all benefit. from sethgodin