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December 7th, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

Greplin - still in private beta but sign up to get on the list – this is a browser search add on that will allow you to search all the places you have content on the web.

MyNextCustomer – this tool is gives businesses a simple way to measure phone calls, web leads and sales from social media, seo, paid search and offline marketing campaigns.

Buddy Press – Social networking in a box. Build a social network for your company, school, sports team or niche community all based on the power and flexibility of WordPress.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

How to Create a Win with a Non-Profit Partner

By John Jantsch

photoCreating a partnership with a non-profit agency can have a dramatically positive marketing impact if handled correctly. I’ve worked with countless non-profit agencies over the years, and while they they’ll take contributions from businesses all day long, what they really want is something much more valuable. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

FOUND the ROI of Social Media for B2B Marketers!
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? from pauldunay

How to Devise a Strategic Email Marketing Plan for 2011
2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? from hubspot

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

Daily Accountability Marketing Metrics
What is this form? It is the form your employees will love to hate. I know I did. It makes people accountable? Shit, you mean I have to do that work? Yea. Anyway, this is a form I started using and try to give to everyone I work with. from

Small Business
Trends in Small Business

The One-Paragraph Start-Up Plan

During the earliest stages of starting a business, the last thing you should concern yourself with is writing lengthy plans or long-winded executive summaries. It's time to kill the traditional business plan in favor of a realistic, practical tool: a one-paragraph startup plan. from