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January 26, 2011 - Duct Tape Marketing News

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I'm doing a 45 minute presentation, How to Win the Local Search Game, that reveals the 5 step system for dominating search in your town. Sign upfor this webinar at 12pm CT, February 9.

Enroll here: How to Win the Local Search Game

Cool Tools

Tools, links and services we found this week

Sprout Social – a slick looking social CRM tool that makes it easy to add social media activity to your customer and prospect records.

Blinkx – Video search engine that helps turn up videos from all of the major video sharing sites in one place – great tool

Anatomy of a Wordpress Theme – from Yoast, this infographic should be required reading for anyone that uses or teaches people how to use WordPress.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

Great Leaders are Great Storytellers

By John Jantsch

photoSeems like everywhere I turn these days I see marketing trumpeting the value of telling stories. Heck, I’ve been doing that myself for years. I recently published a post I called The Extraordinary Craft of Story Building that outlined how important the notion of storytelling in business has become. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

How Entrepreneurial Journalism Will Change Our World
Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. from rohitbhargava

Hype vs. Value and Why Everyone Wants Buzz
Your content can educate, inform, entertain, and even inspire. There are more than 50 ways to create genuine buzz -- connecting with people by making their lives easier or by evoking strong emotions in them, for example. from conversationagent

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

Power Presenter
I give a lot of speeches. My audiences have changed over the years, from the "We're more cutting edge than you but you seem to have ideas" crowds to the "Who is this guy, and why is he on our stage?" sets. from

Small Business
Trends in Small Business

The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears
Ever feel like you’re a little bit of a … coward? No, you’re not spending your days hiding, running, and weeping, but you haven’t exactly lived up to your expectations, either. from copyblogger