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August 25, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

"Mad Libs" Style Form Increases Conversion25-40% - A totally engaging way to create forms that makes people want to complete them.

Print What You Like - Very cool little web app allows you to grab parts of web pages and only print those parts – saves paper and formats pages for print

The Oatmeal Guide to Getting 5 Millions Unique Visitors a Month - A fan breaks down why Matthew Inman's blog aka The Oatmeal gets so much attention

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Coach Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

How to Run Your Entire Business Using Free and Low Cost Web Apps

By John Jantsch

Software as a service (SaaS) and all things related to cloud computing have grown enormously popular for small business use of the last few years, and why not. Many of the services needed to run today’s businesses can be acquired for little of no cost and allow even the tiniest of start-ups to do things once only achieved by much larger organizations.

Access to online tools from virtually anywhere opens up markets, expands access to vendors and talent and makes collaboration something more easily done, even with internal teams.

The list below is a round-up of some of the tools available today. It’s conceivable that organizations could run their entire business with little more than a web browser. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

Understanding the ROI of Customer Evangelism
"What is the ROI?" is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. Read more: Hubspot Blog

Why a Complaint is Really A Gift
At first blush, a complaining customer is not something we have on our wish list of awesome things in the world. But this type of customer contact provides a great opportunity to do something remarkable that will build loyalty and word of mouth. Research shows this to be true. Customer experience research firm TARP finds that customers who complain and are satisfied are up to 8% more loyal than if they had no problem at all (PDF).
This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

How to Prospect Using Combined Power of LinkedIn and Twitter
1. "The Blair Witch Project" This is considered the best-ever social media campaign and one of the first viral marketing efforts. The marketers behind this horror flick were able to generate big buzz for a movie with a teeny budget by using Web sites and message boards to stoke interest in the flick months before its release in the summer of 1999. Was the story of young documentary makers lost in the woods true or false? from

Tweet of the Week
One interesting or at least entertaining tweet

Sometimes action is more important than direction... - from Jonathan Fields