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December 29, 2010 - Duct Tape Marketing News

Referral Engine Praise in 2010

The sucess of the Referral Engine continues to grow as it grabs some of this year's awards for Best Business Book of 2010.

Miami Herald - The Referral Engine "identifies humans’ inherent need to refer and recommend, and offers some really good nuts-and-bolts suggestions for getting closer to customers and eliciting their kudos."

800CEOREAD - "This book is packed with real-world examples, practical information, and techniques to building relationships, getting referrals, and developing a referral generation engine.

RainToday - "A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers."

Cool Tools

Tools, links and services we found this week

Unilyzer - new social media dashboard service that can help you understand the return on your investment (ROI) from social media.

7 Factors That Drive People To Share Content With Their Social Networks – Good list of things to consider when trying to make your content more sharable

18 Steps to Successful Metrics & Marketing – from the Daily SEO blog a great article focused on new website launches, but great stuff for any site owner.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

What's Your Killer "Technology"?

By John Jantsch

photoThe word "technology" is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

Loyalty, Meet Location. Location, Loyalty.
I don't want to induce Jerry Ketel to toss his breakfast or lunch, but we've learned that CKE Restaurants, owner of Carl's Jr. and Hardee's has developed their own location-based check-in app. from

Story Power in Presentations
Our brains like stories. That’s not a new theme here at Neuromarketing, but now there’s biometric evidence that supports what the best speakers already know: telling a story keeps the audience engaged. from

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

11 Reasons Why You Need to Get a LIKE (Button)
It’s no mystery that I’m a big fan of enabling sharing on your websites and all of your other content. Let’s get that on the table right now. from

Small Business
Trends in Small Business

31 Innovation Questions (and Answers) To Kick Off the New Year
One of the simple ways that I try to make experimentation an everyday activity is to always try at least one new thing each time I give a presentation from scott anthony