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November 9, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

ZenDesk – web based customer service management tool with self service and social media integration.

Social Media Demographics– See Who’s Using Which Sites – an interesting infographic from the folks at Flowtown

5 Must-See PowerPoint Tutorials for Creating Better Training - These tips come from MindFlash a very promising looking online training tool

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

Luxury has a Unique Brand of Competition

By John Jantsch

photoMany businesses strive to position and promote their brands as the luxury brand of choice in their industry or community. When asked how they currently view the competitive landscape in this quest, most business owners leap directly to thoughts of direct competition – other similar businesses in their community or industry. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

Ten Words that Build Trust
Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the following statement at the end of an ad for a auto service firm caused their trust scores to jump as much as 33%! from neurosciencemarketing

Analyzing Groupon Based on Profitability Factor
I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the leader in this space…so much the word is becoming a verb. The questions I often hear are: How do you know if Groupon (and group buying deals) are right for a type of business? from Decker Marketing

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

Want Value from Social? Add Structure
Many managers these days face a social dilemma. They want to use social media to get input from many different customers and employees, because they know that an organization's judgment is improved if its ideation and decision processes incorporate insights from multiple perspectives. from davenport

Tweet of the Week
One interesting or at least entertaining tweet

BobBlogger: Change will never happen when people lack the ability and courage to see themselves for who they are. ~ Bryant H. McGill

Original Tweet