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February 15, 2012 - Duct Tape Marketing News


How Much Should You Spend on Marketing

I’ve yet to encounter too many businesses that can even tell me how much they currently spend let alone how much they need to invest to produce steady growth.

I was wondering if you could help me out today. I would like to pose 5 pretty simple questions in the form of a survey. Please consider taking this survey, your answers are 100% anonymous and I’ll share my findings and crack analysis in a future write up – deal?

Take the quick survey here

Cool Tools

Tools, links and services we found this week

Many Eyes – A data visualization tool create by IBM. Upload your data set and turn into one of a number of charts and graphs. Or, find a data set from a user and create. Great tool for marketers.

Chains – This tool is designed to help you keep your commitment to developing better habits one day at a time. The way it motivates is strangely appealing.

Quiver – Pen holder for Moleskin notebooks. I’m a huge Moleskin notebook user and this little add on just makes me smile!

Digital Marketing WorldThis issue of the Duct Tape Newsletter is brought to you by MarketingProfs’ FREE virtual conference: Digital Marketing World—Content Marketing. Improve your content marketing on March 9, with 3 expert presentations, peer networking, and live Q&A. Register now to enjoy the inspiration of a conference without the hassle of travel.

Featured Story

Marketing Is the New Selling

By John Jantsch

Build A Small Business Plan

In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers.

Read the Rest at Duct Tape Marketing

Marketing Links
Posts from my personal blog reader

7 Stages of the Content Hourglass
The need to produce content in marketing has grown so foundational that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.: from Duct Tape Marketing

10 Tools to Make Your Marketing Videos Wow
Video has become an essential marketing tool. It’s a great way to tell your story, show the human side of your business and communicate highly complex ideas in an easy to digest manner.: from AMEXOpen

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Ultimate Marketing System. Does your business need more leads, sales, and control of your marketing? More info here

Social Media Buzz
Listening to the conversation online

Why Facebook Will Do Search And Why Google Needs Social
Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box.: from Advertising Labs

Small Business
Trends in Small Business

How To Build Your Own Leads Group
Leads groups have been around for quite some time. They differ from networking in that they are all about passing active leads to members of the group.: from Duct Tape Marketing