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December 21th, 2010 - Duct Tape Marketing News

Referral Engine Praise in 2010

The sucess of the Referral Engine continues to grow as it grabs some of this year's awards for Best Business Book of 2010.

Miami Herald - The Referral Engine "identifies humans’ inherent need to refer and recommend, and offers some really good nuts-and-bolts suggestions for getting closer to customers and eliciting their kudos."

800CEOREAD - "This book is packed with real-world examples, practical information, and techniques to building relationships, getting referrals, and developing a referral generation engine.

RainToday - "A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers."


Cool Tools

Tools, links and services we found this week

Mailing List Finder - Search over 60,000 mailing lists based on your criteria to come up with just the right list.

Montage – Montage is a flexible web-based service that makes it fun and easy to create and share a visual album of the web on the topics you care about

50 Totally Free Lessons in Graphic Design Theory – These are lessons that anyone that designs or buys design should consume.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

Does your Product or Service come with an Owner's Manual?

By John Jantsch

photoFor some products and services, such as power tools or software, an owner’s manual is a very necessary and accepted part of the deal. But many businesses can take this notion to heart and use it as part of their education experience, even if others in the industry don’t practice this approach.. Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

7 Tips for Leveraging Your Customers at Events - B2B Marketing and Sales Tip #300
With Dreamforce wrapped up I figured we’d wrap up the week with one more tip for getting more out of your events. Live events provide a great opportunity to connect with customers, thank them for their business and leverage their success for new customer acquisition. from

Nobody Cares About Your Products
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization. from

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

How Twitter is Changing: A new study reveals Twitter’s new direction
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. from

Small Business
Trends in Small Business

Mentor the Next Generation or Risk Irrelevance
Much fuss is made about the lack of work ethic and apathy of Generation Y, but I don’t know where people get their data because I see smart, connected, proactive and helpful young adults who are thirsty to make a difference in the world everywhere that I turn. from