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September 15, 2010 - Duct Tape Marketing News

Cool Tools
Tools, links and services we found this week

HTML5ROCKS - Great starting point for this emerging and important topic.

Skedgeme - New online appointment scheduling calendar tool that has some nice business features.

COLOURLovers Videos - I’m doing a series of interviews with entrepreneurs doing fun and creative marketing. Know anyone that I should interview?

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Coach Network. We're looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

The Ultimate Small Business Website for Today's Social Surfer

By John Jantsch

Websites have evolved significantly over the past few years and the expectations of both surfers and spiders is driving much of what it takes to make a site work for your business today. In fact, while content is still what gets people to your site, and long term, what it takes to draw links and return visits, it is heightened functionality that kicks off the process of engagement – the new must-have metric.
Read the rest at AMEX OPENForum

Marketing Links
Posts from my personal blog reader

Twitter New and Improved
Twitter has announced it will be rolling out a new and improved look in the coming weeks. If I had to sum it up in just a tweet, I would say "double panes". And therein lies the problem with Twitter; it's hard to express much in 140 characters or less. From

Debunking 5 Myths About Content Marketing
The top reason why many organizations and people are holding back from building effective social presences is confusion about what constitutes good content. They've heard or imagine that social media is very content intensive, and they don't have the resources to feed all the streams. from Valeria Maltoni

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online

The Rise of a Social Commerce
500 million Facebook denizens are plotting their social graphs. 145 million Twitter users Tweet and ReTweet. 3 million people are checking-in on FourSquare. Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find that many are simply seeking access to exclusive specials and content. from Brian Solis

Tweet of the Week
One interesting or at least entertaining tweet

ramonray: Please..stop connecting to people on LinkedIn with the impersonal default message - do a personal message and REALLY ask for a connection!

Original Tweet